How we are sucked into advertising, jingles, chocolate and a strange fixated obsession with how this smart water jug on Kickstarter works.
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How we are sucked into advertising, jingles, chocolate and a strange fixated obsession with how this smart water jug on Kickstarter works.
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Toast & Roast:
Georgie:
Geoff:
Georgie 0:00
Hey everybody, welcome to another episode of Toast and Roast. I'm your co-host Georgie and I'm here with Geoff.
Geoff 0:07
Hello.
Georgie 0:08
So someone said we need a jingle like a music thing.
Geoff 0:12
Yeah. If anybody wants to get us a jingle that would be great. I might have some cross collaboration with my other podcast co-host to give us a jingle. But I think he'll give us something really moody. And he'll probably listen to this podcast and give us actually something moody. But yeah, how's it going?
Georgie 0:36
It’s alright. Speaking of jingles, there’s, I don't even want to mention this one. But there's a certain let's just say like a food delivery company.
Geoff 0:47
Oh, yes. Yeah.
Georgie 0:48
That has a jingle that's extremely annoying.
Geoff 0:52
Yeah.
Georgie 0:53
It gets in your head and like I get that that's the point. At times, yeah.
Geoff 0:59
The the food delivery place that shall not be named. But Snoop Dogg does the jingle.
Georgie 1:08
Yeah, I think that's that's enough. Yeah. That's precisely what I'm talking about. And I don't think I've actually ever used that food delivery service.
Geoff 1:18
Ohh, so does it not affect the fact that you feel like using the delivery service because you remember the jingle?
Georgie 1:27
Well, I guess it's just I was already using another delivery service, a food delivery service. And so it just sort of go Why? Why would I want to go for another one? Like...
Geoff 1:40
They all have different food?
Georgie 1:44
Yeah, but most recently in in the lockdown. We've been going and actually just calling up restaurants directly and ordering. Because apparently they don't get a lot of money when they
Geoff 1:58
Yeah, they don't.
Georgie 1:59
When you order from the from the food delivery services. Yeah. So we're just going to look because we're only allowed like five kilometres out at the moment. So we're just, we're just going to support the locals basically.
Geoff 2:12
Yeah, that's right. Yeah. You got a coffee, I chug down some, it's a bit of a low energy day, you know. So I ate like four dark chocolate Tim Tams before coming on here. Just to get a little bit of a buzz.
Georgie 2:25
Oh so your Tim Tams are dark chocolate. Is that a preference of flavour?
Geoff 2:30
Yeah, I dark chocolate anything to be honest, milk chocolate, it's too sweet for me. I can handle about up to 70% dark chocolate, anything higher is just not chocolate anymore. Honestly, it's just cocoa dust.
Georgie 2:43
So two. So two things. One is that I hate Tim Tams, too, is that I actually drew a chart of like, I probably need to actually I'll somehow upload it somewhere and put it in the in the show notes. But I drew a chart of percentage of dark chocolate like cocoa, like how it goes up to even like 95%. And then I can’t remember but I wrote like, a definition of the scale.
Geoff 3:11
Why did you do this? Is my next question.
Georgie 3:13
I was trying to it was kind of like a, I was trying to make a point to a friend that, like, I prefer like 80, 85
Geoff 3:26
Woah.
Georgie 3:27
But then like, obviously, like I've tried 90, 95 it takes like ass. It's like too bitter. And it's like you want to go full hardcore, like go ahead, like, be my guest. So it's it goes kind of exponentially and I'll describe it. So I go zero 60% 78, 85, 90 and the graph kind of goes exponentially and at the bottom of the graph in the the, it indicates most people most people will like 10% of dark chocolate. They're cool with that. Chocolate hipsters are at about 50% and this one was totally a joke. “I'm from Switzerland” is like just slight bit higher. And then I went “living on the edge” at approximately like 70% and then “I have no taste buds” at 90%.
Geoff 4:14
I think that's a pretty accurate chart there.
Georgie 4:19
So yeah, like I'm live on the edge.
Geoff 4:22
Yeah, man. I don't know, it's just eating like a cup of like cocoa powder at that stage. What's, what's even chocolate? Chocolate needs some milk in there. Like cream or something along those lines. But yeah, I actually don't like Tim Tams too much myself. I think that I think the cookie to cream sweetness ratio is way off with the, with Tim Tams. Even with the dark chocolate one it's on the edge. I prefer the Tim Tam bites when they were like half size Tim Tams and you just eat them all in one in one bite. And I feel like that ratio somehow worked out way better works out way better than the the full size Tim Tams.
Georgie 5:06
Is it probably because, so I haven't had them. But is it probably because the surface area on the outside of each piece is like, there's more, there's more surface uh, the ratio is better because of this difference in surface area?
Geoff 5:20
Yeah, I think so. Have a look at them. They’re kind of like way smaller than Kit Kats.
Georgie 5:25
They just look like chocolate squares from a chocolate block.
Geoff 5:29
Yeah, yeah. So if you
Georgie 5:30
Yeah but a little bit bigger.
Geoff 5:31
If you, if you like, if you took a regular sized Tim Tam. Cut, cut it in into quarters, I think? You’ll get kind of this size and you make it a bit thicker. But anyways, the Bites, yeah. Their ratio, their ratio, and I guess the surface area so much better. I don't know if you can, you can still probably get these but I know that only one of the companies like Coles. Coles doesn't sell them. Woolworths sells them. And I would put this on the list if I could, but it's temporarily unavailable. I wonder how long that's been there. Maybe they don't make them anymore. So sad. But back to the jingle thing. You know how the other most popular jingle that I could think of in terms of food, is Aeroplane Jelly? Now.
Georgie 6:23
Oh man. You said that and I knew it instantly and I have not heard it. I haven't heard anybody mentioned that in probably a good year.
Geoff 6:34
Yeah. So for those who don't know, in Australia there’s a monopoly on jelly. And this is probably just a perceived monopoly and not a true monopoly. But anybody who wants to make jelly will go immediately and buy Aeroplane Jelly, I don't know if there's any other jelly out there. And that's probably due to their marketing, but they have a jingle. And it pretty much goes like, “I like Aeroplane jelly. Aeroplane jelly for me”.
Georgie 7:04
Yeah but that makes it rhymes right. Whereas we're talking about the the food delivery company that shall remain unnamed. Like they tried to fit that into like a seven second before you watch a seven second ad before you watch a YouTube video.
Geoff 7:19
It’s true.
Georgie 7:19
Six seconds, even. Yeah, I feel like that they got a bit desperate. And I think that's why that one is is more frustrating. Because I guess the better jingles are the ones that get the ones that I feel like a little bit more iconic a kinda like the Aeroplane Jelly one. It's short, it’s like two lines, it rhymes whatever. Like even if you don't like it, it's it's not as, I guess, irritating as the food delivery one.
Geoff 7:47
Yeah, but I think like that iconic jingle, or even a jingle that sticks in your head. In particular for Aeroplane Jelly makes everyone think of Aeroplane Jelly when they want to get jelly. Like I want to go make jelly. It's got to be Aeroplane Jelly. It's probably because they had the jingle back in the day. And it's the only thing they remember, company wise, that makes jelly. But it's odd that you have a jingle in your head from a particular company, and you don't feel the express, like, it doesn't make that connection for you where you say, I want to order some food, hey, like that jingle kind of pops up in your head and you need to use the app. Right? It doesn't work that way.
Georgie 8:33
It doesn't affect that. And so, like in the vein of advertisements, right? I can think so one of my favourite advertisements, and maybe I'll describe it to you, because we'll see if you know what it is. So I would not, I am not like the target audience for this, this product that they’re advertising. But I just really loved this ad. It's it's a little bit old, I'd say maybe about possibly about 10 years old. And oh, well. I just felt like I really explained it without actually telling you what happens in it. Because that would tell you what the product is.
Geoff 9:13
Yeah, just tell us what the ad is.
Georgie 9:15
Okay, there’s a man. No, no, I'll try. I'll try. Okay, there is a man and he has a pretty terrible experience with this product, such that he almost loses, or he actually does lose it. He goes through a lot with this product. It gets him through some hard times it's really functional. And then he loses it in an accident.
Geoff 9:42
Okay?
Georgie 9:44
And then somehow because this product is so good. It has survived some treacherous situations and he's found himself reunited with it. And there is a, I believe it's a 70s song.
Geoff 10:00
Wow.
Georgie 10:01
An iconic 70s song that plays in the background throughout this ad gets you feeling a little bit emotional and feeling sad for the, I guess you'd say, the protagonist, like midway through after he's lost this thing. And you really feel for him and then when he's reunited with the thing you're like, oh this is this is that and like I would not I feel like there's no way I have any need to buy this product but I just love this ad so much, and I might be biased because I really like the song as well. Like the song isn’t like incredible...
Geoff 10:32
So music plays a big part in your liking ads.
Georgie 10:36
Telling stories. Yeah, and then I mean I there's another ad that I really like which you’ll probably remember more easily. But the ad I was just describing is for Toyota Hilux.
Geoff 10:49
Oh my god you are in love with an ad for Toyota Hilux?
Georgie 10:53
For a fucking car.
Geoff 10:54
So really weird. You know you know who else likes Toyota Hiluxes? Terrorists.
Georgie 11:02
Oh my god. Let’s not go there. Anyway, for those who have not seen that ad, basically yeah. It plays the song baby... Baby Come Back by Player, whih I think is...
Geoff 11:14
“Baby come back, to me”,
Georgie 11:15
Yeah
Geoff 11:15
Something like that
Georgie 11:16
No, it's like “any kind of fool could see”
Geoff 11:19
Yeah.
Georgie 11:20
“there was something...” Yeah, so anyway, that song plays in the background makes you get really emotional. This guy's like using his Toyota Hilux to kind of, you know, pull some trees down, whatever. And then I think he loses it over the edge of a cliff. And then,
Geoff 11:37
wow,
Georgie 11:37
He’s really, this guy is sad for like days. Like the montage is a montage of him like, you know, at his, I think his kid's birthday party, and he's not looking too, not looking too happy.
Geoff 11:50
Okay, here's the ad, he's loading out the back of his truck and it freaking rolls away cuz he didn't put the hand brake on like an idiot. It just goes right off a cliff. Is this shot in like, is this like Argentina? I'm like
Georgie 12:07
Nah I think, I think that's just the account.
Geoff 12:09
If it's an Australian ad then it’s probably New Zealand. How many clips that
Georgie 12:15
I don't know where it shot
Geoff 12:16
Where he loads some wood in the back?
Georgie 12:18
Ah, yes, so I remembered the ad a bit wrong but
Geoff 12:21
Oh he had to revert to a bicycle.
Georgie 12:22
So what happens is he loses it at the beginning and there’s like a montage of him thinking and reminiscing about great times he had with the Hilux when in actuality he’s really sad.
Geoff 12:37
Ah it’s so funny.
Georgie 12:38
A classic shot of him in the rain crying.
Geoff 12:40
He's like yelling off the cliff cos he lost this?
Georgie 12:43
Yeah he’s really upset.
Geoff 12:45
Anyways, so yeah, I guess iconic ads.
Georgie 12:49
So and now he’s on the beach, ah, it's a bit cloudy and and the and the car’s just sitting on the, on the shore.
Geoff 12:57
Just on the shore. Yeah.
Georgie 12:59
Yeah, opens the door and
Geoff 13:01
He just gets it and drives away gets in.
Georgie 13:04
Yeah, but the point is right, like he, he took well he turns the ignition and it's still running and it's all good.
Geoff 13:10
Yeah, this is this is false advertising. No way would his car ever...
Georgie 13:16
Wait wait. But. Hey, do you watch Top Gear? Or have you ever watched it?
Geoff 13:20
I've watched some of the top, Top Gear I'm not a big fan. I'm not a car person.
Georgie 13:24
Me neither, me neither.
Geoff 13:25
Yeah.
Georgie 13:26
Me neither, but they did do a whole thing like I believe it was the Toyota Hilux they did a whole episode trying to basically destroy the Toyota Hilux. And, and it actually like survived I think they even they tried to blow it up; they tried to put at the top of a building and then blow up the building.
Geoff 13:45
what.
Georgie 13:46
The building by the way, was about to be demolished anyway so they got in and they asked the people who have had to demolish the building, Can we put this Hilux on top of the building and when you blow it up? And like I think it's still like even though parts of it like superficially were destroyed. I think the engine actually still worked. If I have like if I have like said that incorrectly, someone please correct me. But that's, that's what I remember. I remember it being on Top Gear at least there was a, there was a car that they, or a vehicle, that they tested on Top Gear that they did that to.
Geoff 14:25
I can't wait for the, for people like that to test like the Tesla Cybertruck, the famous Tesla Cybertruck. Do, you do you know anything about the truck?
Georgie 14:39
I know that they had did they have like a sort of demo and it didn't look very good?
Geoff 14:45
Yeah, yeah. So basically what happened, was that on stage, on stage, Elon Musk was saying, this is like bulletproof glass, like strongest glass it’s like tank level shit. And he's like, it'll even survive a baseball. So he, he threw, like a baseball at the window and it cracked the window. And he's like, Oh, well, that's a that's a fluke. So he tried it again. That's how you see like two of them in the shot, he tries it again, it still broke. And the thing is, they tested it backstage beforehand. And it worked. And the problem, I think the difference they found out was that they had, they were holding the sheet up by some kind of rigging. And they threw the ball at it, and it was fine. But in this case, it
Georgie 15:37
Oh in reality, in the car.
Geoff 15:39
Yeah, it was framed, all sides were framed, and it was like, taut. So when you threw the baseball at it, it it like broke, because of too much tension or whatever.
Georgie 15:51
That's hilarious.
Geoff 15:52
But yeah, he is like, it was either the best or the worst advertising, like, stunt, because everyone talked about how bad it was. But in the end, it's kind of like, well, the glass didn't shatter, like you could still you could still throw a metal ball at it or whatever, and you still would survive instead of, I don't know. dying.
Georgie 16:15
Oh, it’s sort of, so like those sort of glass, sort of things that they use in like shop fronts to be, like, safer when when they shatter, they shatter into big pieces, so that they're not as they're not like tiny pieces. So there's less injury.
Geoff 16:32
Yes,
Georgie 16:33
Less of a risk of injury.
Geoff 16:34
Kind of like that. It’s like like ballistic grade. So it yeah, it doesn't, doesn't shatter like regular glass. But yeah.
Georgie 16:42
Speaking of products that like don't break or like, like unbreakable or shit. There was I got, like, an Instagram ad for a brand of pantyhose.
Geoff 16:54
Yeah.
Georgie 16:55
That were supposedly indestructible.
Geoff 16:58
Indestructible pantyhose.
Georgie 17:00
Yeah. So because, I would say the brand, but maybe, or do you want me to tell you what it is?
Geoff 17:06
Nah it’s okay.
Georgie 17:08
Okay, so I was obviously skeptical because I sometimes wear pantyhose, like in the winter to kind of keep warm. And I often like to wear skirts in winter. And it's kind of like a widely known thing with people who like to wear pantyhose that, they just rip, like, you've got like a rough bit of skin on your finger as you're pulling the pantyhose on. It easily gets caught on your jewellery or whatever, and it'll just tear. And so being skeptical, I looked it up on YouTube to see what reviews there were. And what's really funny is like, to me in my mind, right, when I think indestructible, I'm like, okay, so I can run my hands all over it, I can run scissors all over it and I can like yank at it or I can... I think one of my main gripes with pantyhose is like, a rough surface, you're sitting like on a wooden bench or something, like in, like in a public park. And like, it just kind of leaves the surface no longer smooth, and it just kind of gets all pilled and stuff. That's like my main gripe. So I'm thinking with these indestructible things you can do that and they won't look like shit. And so what I actually found was, and from the website of this, this brand, they had a fire extinguisher. You know how heavy those things are right.
Geoff 18:20
Yeah.
Georgie 18:20
They put a fire extinguisher in the pantyhose. And they showed that it was just hanging freely without the pantyhose. Like it was like an animated GIF. It was like it was hanging freely without it like tearing basically. I was like, Okay. And they had like people having like knives, like running them over the surface of the pantyhose and all of this stuff. I was like, all right. And so when I went onto YouTube, and I looked at reviews, they're not actually indestructible. They just won’t make a bigger hole. Basically, it's like the fabric would still like sort of separate a little bit. And you can kind of weave, like you can stretch it out with your hands, and push it back, back into place. But it just doesn't make a bigger hole like most cheap –
Geoff 19:04
Right.
Georgie 19:05
Pantyhose.
Geoff 19:06
It’s just a little bit more elastic.
Georgie 19:07
Yeah. Yeah. So I just felt like a little bit of a scam. Right? I was like, why would I want to pay 100? So normally, pantyhose is like, I don't know, you can get it for 10 to $20 a pop. And these were like, I don't know 100 USD, which, when I say pop, I mean that's like that's like Australian dollars. It's probably like close to $200 a pair. And so I'm thinking like, if I wanted to wear these, like you call them indestructible, I will want to expect to like squat, lunge, I don't know, get my cat claws all over. And she like, to me just didn't seem like, quote unquote, indestructible. So the advertising was disappointing, I think.
Geoff 19:41
Yeah, you know what the fire hydrant tests reminds me of is when they use that for vacuums, where they like suck a bowling ball and they're just like, hey, look at the suction. If
Georgie 19:56
Yeah,
Geoff 19:58
I don't know, I've never
Georgie 19:59
Have you ever actually.
Geoff 20:00
I've never tried it, I've never tried it. I don't understand why that makes anybody feel better about the vacuum cleaner. Because if a vacuum cleaner could actually suck up a bowling ball, I'm sure it could pull the carpet off your floor. Like that's that, kind of pressure is just undesirable from from a consumer perspective. In what world would you ever want that kind of sucking power. You're like, trying to dust with your, with your hand vacuum cleaner and like you just like suck your entire TV in, then you're like, you can't pull it off the TV. That's ridiculous. But I pulled up this pantyhose thing here just on Kickstarter. And it kind of led me to wondering, have you ever kick started anything? Like backed anything on Kickstarter?
Georgie 20:50
I've backed a few things, but nothing that was like outrageous. Do you know what I mean? Like it wasn't? It's like things like people's artworks or like books, like independent creators, but I don't. Oh, wait, no, I backed the memobottle. And we talked about this.
Geoff 21:04
Ah, that bottle was on Kickstarter.
Georgie 21:08
I backed, yes. So. So for people who don't know, memobottle is, I believe they're Australian. actually did I back them on Kickstarter? Maybe I actually bought them in person after they were on Kickstarter. I don't remember but um memobottle creates reusable bottles. And the thing that's really nice about them is that they're shaped, they’re like sort of flat and they come in different sizes. Like they come in paper sizes. I don't know if this is an international system, but we have–
Geoff 21:39
Yes, A4.
Georgie 21:40
A4, A5. I think they even had a B7 or an A7 size bottle and they’re just really slim, they look really chic.
Geoff 21:50
The whole marketing thing is yeah, it goes into bags, right? Purses, mainly.
Georgie 21:56
Messenger bags. Yeah. And it's not like a big round chunky thing. Like you want to carry 500 millilitres of water, but you don't want a big round thing that doesn't fit in your bag or whatever. So that's why they were really nice. Now I'm not shitting on them, but I was a little bit disappointed by the memobottle that I had, I gave my mum one and it was okay because she just kept it at work. And she had like a pretty flat bag and that worked well for her and she just didn't really use it out much outside of that. But I had one of the long slimline ones and I took it to the gym. And by the way, they're made of plastic. I don't know, I don't know if I mentioned that. I just went to the gym and it just got scratched really easily. Like it got scratched, like, in a way that I just hadn't really seen other plastic bottles get scratched so easily for which was disappointing and then the way mine basically got destroyed was the the thread for the the lid
Geoff 22:54
Oh the worst.
Georgie 22:55
Cracked. Yeah, it cracked so there was no like, it was leaking all the time. I was like what's going on? And when I discovered that the thread for the lid had cracked that was like the end that was like and it was a shame because like the it was not really a cheap bottle and like they advocate for being better than environment. And I've just had bottles that like reusable water bottles that last longer than that.
Geoff 23:21
Yeah, I was, got to be skeptical at the Kickstarter stuff. I didn't kickstart anything for ages until one of my friends pointed out like a board game that was being kick started. Oh, no I actually kick started something before that. The famous and slash infamous Geoffrey Chong backpack. The design –
Georgie 23:48
Is that the one you have now?
Geoff 23:48
Yeah, the Peak Design camera bag, camera and everyday bag. I remember when I first backed it. My friend initially told me that this backpack is coming on Kickstarter. And I looked it up and the only reason why I backed it was because they had a bunch of other products that they successfully Kickstarted. They literally use Kickstarter as a way to market and sell their products before they of course put on that website and store. So they get 100% of the funding come comes from from Kickstarter to build their stuff. So So yeah, I took a big leap of faith because I think the bag was something like 180 Australian dollars before shipping. And it was like, this is a lot of money to pay for a backpack. But, you know, I believed I believed that that they knew what they were doing. They weren't gonna scam everybody because they've done plenty of other Kickstarters and so I got it. And honestly, they it's, it's been really good. I've had a few of them, actually, because I had some warranty issues. By the way, they have lifetime warranty. I am not, I'm in no way sponsored nor paid by them, but I have sold like two or three of them to other people. But yeah, they they held up their end of the bargain, they sent me a couple bags to replace the old ones. So that like went really well. And then the second one was a board game company who also does big kicks, lots and lots of Kickstarters. So I really tried to err on the side of caution and only go for people who have done the Kickstarters before, before kickstarting.
Georgie 25:42
Yeah.
Geoff 25:43
I did get a keyboard from Kickstarter, that hadn't, that wasn't very well known. And it had a couple of issues. But, you know, for the most part, it's okay. I recently saw
Georgie 25:56
I did have a not great experience once.
Geoff 25:59
Yeah, go for it.
Georgie 26:00
Yeah. So it was actually not a kickstart, not on Kickstarter, but it was a Kickstarter clone. I don't know who was around first. Anyway, I don't want to mention it. And I don't really want to mention the person who did this project. Nah it wasn't Indiegogo. It was called Pozible.
Geoff 26:20
Oh, I know them. Yep.
Georgie 26:21
Okay. Yeah. So I don't know who was around first. But I get the feeling they’re smaller than Kickstarter.
Geoff 26:27
So someone approached me one day to build one to build to build
Georgie 26:31
Oh really.
Geoff 26:32
Yeah, it was really random.
Georgie 26:34
But you were like, it's a clone?
Geoff 26:35
Short, short story. Short story long story short, is like this 19 year old. No shade on immigrants. But a 19 year old immigrant who came up to me, just messaged me out of the blue and said, I have a business proposition I’m like, so I met up with them quickly. And they were like, they pitched me an idea for basically a new crowdfunding platform. And I was like, okay, so I kind of went along with it for a bit. But then after you kind of think about how to set up a business and ownership rights, and all that stuff, and they're an immigrant, they can't they don't actually have any rights to open a business without permanent visa or anything, or even like coming here specifically to open a business. And they're 19. And they haven't even graduated yet. Yeah, it was like the most dodgy proposition of all time to build a crowdfunding platform of all things. Anyways, you back something on Pozible? It's still around.
Georgie 26:48
Yeah.
Geoff 27:00
Okay.
So this was actually a, I'll just say it was a musician. Like a local musician, who was releasing a very interesting album, with an interesting concept. It was probably going to be more of a concept album collection I would say.
Yeah. How does a musician pitch you an album? And of all things, a concept album.
Georgie 28:00
But yeah, I guess it's because I was a fan of this person already. So I was just like, Yeah, sure. And I liked their work so far. So I'm guessing a lot of the people who backed this person's project were already fans, or support some local music, just which is cool. So anyway, it did. I don't know if this matters, but I believe it was about $20,000. And it achieved the goal, like not, it didn't go way over, but it did go over a little bit. And they delivered a few things from what was promised. But then I think that even to this day, and I, I backed this back in 2012, or 2013, possibly 2014, at the very latest. So this was like seven years ago. I think they promised that it was going to be a four part thing. And I think I picked like the second or third tier, which also came with some extra stuff, like going to shows for free or something like that. But to this day, I think they've only released like two or three of the four promised things and I think it just the direction of it changed a little bit. So it, and they were they did keep everybody who backed the project in like, keep everyone updated. But I still don't think that the whole thing was fully delivered based on the expectations they set in this in in the project. And –
Geoff 29:37
That's a hard one.
Georgie 29:39
Yeah, I mean, I'm not I'm not mad. I believe I only put in like $120 for for me at the time.
Geoff 29:47
That’s a lot!
Georgie 29:47
You reckon? I mean,
Geoff 29:49
Oh my god, it's $120.
Georgie 29:50
For a thing that's like not super promised. Yeah, I guess so.
Geoff 29:56
Yeah, like, I think it sounds way too artistic to pump money into, you know,
Georgie 30:04
Yeah, they went, they broke down, like where's the money going. So I was like, okay, and like I get that it's not cheap to produce an album much less like a four part concept album thing. But yeah.
Geoff 30:18
Yeah. I saw a crazy thing on Kickstarter one time. I was I was actually super into it. I don't know if you saw it, but it's like the self cleaning water jug. And basically what it does it has a filtration...
Georgie 30:39
You wrote watch jug.
Geoff 30:42
Well, I've got some really...
Georgie 30:44
Cos you wrote watch jug.
Geoff 30:47
Oh, yeah I put watch jug. Yeah, water. So basically, it's a it's kind of like what you would think is really cool with the Britta stuff, you know, a little bit of a filter at the top. But what they integrated was ultraviolet light.
Georgie 31:08
That's such a gimmick. So what does it do?
Geoff 31:11
Yeah, yeah. So. So basically, like,
Georgie 31:14
Just shows you the germs in the fucking water.
Geoff 31:17
The Larq. So So the idea here is that it will cleanse your water of anti, and well, bacteria as you pour water into it. So. So yeah. And the idea is that it cleanses it with ultraviolet light, as well as the filtration. And it's all pretty good and sweet. Oh, and it like filters on the way out as well. So just just so that you have good measure, it's smart. It, it tells you when you need to like clean the filter, and all that kind of stuff. It's all very, very cool looking.
Georgie 31:58
Wait did you just say you backed this?
Geoff 32:01
No, I didn’t back this. But I saw this. And I was really yeah, really into maybe backing it.
Georgie 32:06
Now tell me what's shit. Tell me where it's like, Oh, this is so...
Geoff 32:09
Well. The problem with something like this is that even though the water going in is being cleaned, when the water like comes out the top or something like that, there's like it's flat. So a bunch of dust would be up there, essentially. So when you like pour it out, it just collects it on the way out. I don't know if they fixed the design or something. But kind of looks different here.
Georgie 32:39
How is this different to having like a filter on your tap. Or, installing a filter tap.
Geoff 32:49
Oh, that's a good question.
Georgie 32:51
Like is it the same?
Geoff 32:52
I think it’s just for people who don't want to spend money, installing a filter on their tap to have a bit more mobility in the water.
Georgie 32:59
I’m not sure sure what the cost is. This looks like I guess it says US 115. Okay, so US 88 for one of these jugs.
Geoff 33:09
Yeah.
Georgie 33:10
How much does it cost to just get one of those installed on the end of your tap? And then how much does it cost to get the whole tap installed?
Geoff 33:17
Probably more. I mean, the the thing is, like these guys have put together like a pretty ridiculous filter that probably wouldn't go on commercial tops, and they've got ultraviolet light, like cleaning the filter as well and stuff like that. I don't know. Either way, they did some really good marketing. But I think the overall design is just flawed from the start because the when the water comes out, it like collects dust on the way out or something like that, because they hadn't really, because you see how flat it is.
Georgie 33:51
It looks a bit cheap to me.
Geoff 33:53
Also pick up dust on top of it. In any case, I didn't I didn't back it but was really close.
Georgie 34:00
Do you think we actually need this kind of thing? In Australia where our water is usually good? I mean, I don't know, I'm not a guru on fucking water. But.
Geoff 34:13
Yeah, I don't know if we actually need something like this.
Georgie 34:16
Because this looks like it's US based and I know that in some places in the US the water, it tastes like ass.
Geoff 34:24
That's very true. That's very true. But yeah, I think a lot of the marketing Yeah, we get we see these days is just trying to solve like really
Georgie 34:35
Petty problems?
Geoff 34:35
Shitty problems. That like a single large comp, country has, like America.
Georgie 34:40
So that's what you're getting at with, with this jug that I totally shat on and I was like this. What's what's the go?
Geoff 34:45
Exactly? Well, you're right, you're right. It's like does anyone really need this? Really not in Australia.
Georgie 34:52
That’s a jug that’s not even like, aesthetically nice, like, I don't know, like I care a little bit, like if something is gonna do a good thing, and like, I would rather, I mean, I would want it to look nice as well. And that just looks like your standard ass fucking pitcher, jug thing that you can get from Big W.
Geoff 35:11
Yeah, it's pretty IKEA.
Georgie 35:14
Yeah.
Geoff 35:14
That's not saying IKEA stuff is bad. I mean
Georgie 35:17
It's pretty generic.
Geoff 35:17
Oh my god, one of my friends friends made that comment on like a bin or a side table that I wanted to buy and I was like totally turned off for some reason. I was like offended that I liked this thing that was totally IKEA.
Georgie 35:34
It’s just, you don’t wanna be basic right? I mean also not that basic is a bad thing like a lot of Airbnbs
Geoff 35:42
It's minimal, Georgie, look at the minimal.
Georgie 35:47
Yeah, but I mean
Geoff 35:48
I think the problem with the water jug was that the top would would dip down as the as the water comes up. So as the, if the top dips down the shit would just roll into the water. I
Georgie 35:59
You mean the lid on the top.
Geoff 36:01
The lid on the top dips down when you pour water, I think. But yeah, they're trying to be too clever.
Georgie 36:08
Wait, I'm still hung up on this junk. Like do you own a jug?
Geoff 36:12
I actually don't own a jug. I boil my water out of the tea pot, the kettle and just pour it into my
Georgie 36:19
Yeah
Geoff 36:19
I mean, I thought about it because it was kind of cool. You know, it's got ultraviolet it'll, it'll smart. You know, I love everything's internet connected. So this is how you pour water into it and it gets all filtered and shit. It's, it's nice
Georgie 36:35
Like that you can't even see that when you're using it. So why.
Geoff 36:38
I know. It's like the thought that counts. You know? People just shat on it.
Georgie 36:46
It’s highly unnecessary.
Geoff 36:47
Shat on it like cos you're pouring, pour water, and the lid comes down and you're just like, you're just like, shit going in.
Georgie 36:54
Yeah, for people who don't really know what how are we talking about, like, it’s basically like the lid goes into? Like, how do you say it?
Geoff 37:03
It like cantilevers into the...
Georgie 37:05
Yeah.
Geoff 37:06
Everyone knows what cantilevering is. But you see it's like filtering it when there's, so it doesn't really matter that the water is hitting the surface and then bouncing off and into the... I don't know. Either way. I think they fixed the design from last time.
Georgie 37:19
We’re thinking about this too much.
Geoff 37:21
We’re thinking about this way too much. And we spent like 20 minutes talking about it. But yeah, I buy stuff off the, I used to buy a lot of things off the Instagram marketing. It's all that's honestly beyond good. I don't understand how good it is.
Georgie 37:39
Wait as in, the stuff you've bought?
Geoff 37:42
No the stuff they actually figure out to advertise to you.
Georgie 37:47
Oh, yes.
Geoff 37:47
On Instagram.
Georgie 37:48
Yeah. Yeah, I get a lot of local local clothing brands, which like, really is like, in my interest right now because I'm trying to buy from more local brands instead of like for, like sort of shitty fast fashion and stuff. And then that's how I actually discover a lot of new brands is through Instagram ads. Fuck you guys.
Geoff 38:09
Yeah, man, I have to get I don't go on Instagram as much these days. But true to what we were complaining about in terms of like not posting on Instagram lately and then and then returning to posting had this conversation.
Georgie 38:28
Oh yeah. You posted something like that was a picture from inside your house basically?
Geoff 38:32
Yeah, yeah, exactly. So yeah, we were discussing essentially well, why the why the fuck are we not posting on Instagram? Like there's still stuff to post. It's just not what we used to post. It's not the the outdoors, the trails, the hikes, the, I don't know what you post on Instagram.
Georgie 38:53
I post pictures, I post pictures of me and my outfits, but they always like my criteria is like to make the quote unquote main feed. They have to be like, nice, like, they can't just be I took a selfie and shit. It's so dumb. And like, I thought about it recently, I was like, this is really dumb. Like, on my Story because it feels more casual. On my Instagram Story I post like photos of like, selfies in the mirror. And then I write about my outfits. And I like doing that. It's like, I kind of just fucking do that, normally in the main feed.
Geoff 39:25
Yeah, when did the main feed become so precious? Precious main feed. I didn't get into stories. So I just stopped posting Instagram altogether, just shortly after. I mean, the last post I did was our podcast. But I realised I bought a lot of nice, you know, pieces of furniture. Not even my desk setup like made it on my Instagram somehow. And I spent ages kind of like putting it together. So, so yeah, I posted some stuff on Instagram lately. But I suppose I did. I did some important adult things today, like getting car insurance for my new car. And
Georgie 40:10
Adulting.
Geoff 40:11
Adulting and taxes, you know,
Georgie 40:13
I gotta do my taxes.
Geoff 40:15
Taxes. Yeah.
Georgie 40:18
And you did the laundry.
Geoff 40:20
Oh, yeah, did the laundry did the laundry? Honestly, I don't understand. Yeah, why the laundry took bloody four hours to go through?
Georgie 40:31
Yes. So you told me it took three hours. And I was like, what the fuck, because like my washing machine, it takes probably, if I put a little bit of clothing in there, it'll do 20 minutes. If I put a lot, maybe it'll take up to 40.
Geoff 40:44
Wait?
Georgie 40:45
Yeah.
Geoff 40:46
Your washing machine adjusts how long it'll take based on how much laundry you put in it?
Georgie 40:51
I believe it does
Geoff 40:52
You believe it does.
Georgie 40:53
So yeah, because I go for a short walk. When I put a little bit in there, like I go for a short walk for like 20 minutes, I'd come back. And it would be like, at the end of the cycle or already done, basically 20 minutes, just leave and it's fine. And then sometimes we put like, made it full. And by the way, I have a top loader. So you put the clothes in from the top. And so when I asked you what you had, and you said a front loader, I was like, oh, it makes sense. I just have known front loaders to take an extremely long time with washing cycles. And I don't really understand why. And that's why don't like them. I felt like I don't have any really, you know, scientifically backed reason as to why I think the top loader is better. Is it just because it's faster? It's just because I'm scarred by.
Geoff 41:43
Maybe I just need a more expensive front loader. Like, maybe your top loader is just new is like new and fandangle maybe it got the technology before my before my front loader did.
Georgie 41:56
Did yours come with your apartment?
Geoff 41:59
Oh no, I brought mine, I brought it.
Georgie 42:01
So you've had it for years.
Geoff 42:03
I've had it for possibly three years.
Georgie 42:08
So they say that you only need like about one and a half washing machines in your whole life.
Geoff 42:14
Woah. Yeah, cuz they lost ages. They go for like 10, 15 years or something. They've got warranty for 10 years. So like, you should be able to keep them for twenty years.
Georgie 42:25
Oh, I have to tell you about a video regarding a front loader. I believe it was an Australian guy on YouTube. He tried to destroy a front loader washing machine. He basically put, I don't know what he put inside the washing machine. But he had it outside in his backyard. And he put like, I know, it was like a brick or really heavy piece of metal machinery in there. And he just let it go. Like.
Geoff 42:48
Oh god.
Georgie 42:49
Just outside just outside in the yard. And it was shaking. It was going absolutely like crazy. It was it was it caused a ruckus, you should look it up. And it was still going even after all of the metal panels of the washing machine itself had fallen off. It was still going. Yeah.
Geoff 43:11
That's crazy. That's crazy. Like I can't I can't destroy anything to be honest. Like you asked me like.
Georgie 43:21
It was, it was for an experiment.
Geoff 43:23
Yeah, like even that kind of stuff, even if he is like, okay, let's experiment with this broken thing. You want to smash it? And I'm like, No, not really. Um in Australia, we have this thing called verge collections. And even like every once a quarter or something that could go around and pick up people's white goods right. And so you every once every quarter you just pop your broken fridge or your broken washing machine up out on the, as they call it in New Zealand the burm, in America I believe they call it the nature strip.
Georgie 43:58
How do you spell that?
Geoff 44:00
And here we call it the verge the berm b-u-r-m-e. Burm oh wait that's not it. There you go. Yeah, b-u-r-m a narrow ledge or shelf along the top of a slope. I don't know why it's called a burm. Anyways, um, and even that broken shit like when I was in high school, my friends with like, my friends and I would ride around on our bikes trying to pick up like computer parts to build like working computer parts to build another computer. And they would go around and like oh, this thing's broken. So they kind of like hit it with something or they want to like smash a hard drive and I'm like this is I can't I can't even do that. Like even broken stuff. I can't go around smashing it.
Georgie 44:50
Does it like just, like break your heart a little bit when you say people like destroy stuff?
Geoff 44:55
Not really. It's just the sound the mess. It just seems all very unnecessary and and yeah, I don't know, I don't have this burning desire to be destructive. You can rent places to destroy in Japan I think.
Georgie 45:13
I think there's some here as well, I don't know what it's called, but you can rent a room to basically destroy stuff and let go of any anger and stuff. And I was talking to my friend about this and we both agreed that it just feels like why would you like want to take out your anger physically. That seems quite unhealthy almost feels like it'd be stressful to be in that situation. Like, I don't know, I'm not really into it. I didn't get it like, why not go for a walk. Why not? Like just, you know, like, relax.
Geoff 45:45
Because people find it fun.
Georgie 45:47
To destroy stuff
Geoff 45:48
People find it fun to just destroy stuff.
Georgie 45:50
I mean, I think it depends on the context. So I, I don't want to, oh, I'm embarrassed to admit this. But back in high school, my friend and I had a little bit of a weird obsession with snapping pens after finishing using them up.
Geoff 46:06
I mean, everybody does.
Georgie 46:08
Did they though?
Geoff 46:10
So many people were like, snapping pens, like biting chewing their pens.
Georgie 46:15
But did they, like us, make a stupid YouTube channel for it.
Geoff 46:19
No, I don't think anyone got the desire to put it on the internet.
Georgie 46:24
There you go there you go. So I sent you the washing machine video.
Geoff 46:29
Yeah.
Georgie 46:31
Yeah.
Geoff 46:32
I mean, there's all this stupid stuff like people biting the pens and like ink coming out and getting ink everywhere on them. And I'm like, Why? Why? Why is this fun?
Georgie 46:45
That sounds really bizarre and potentially poisonous.
Geoff 46:49
Yeah, essentially. And you know what else has been potentially poisonous and bizarre ending this episode?
Georgie 46:56
Wait, but I have to talk about the the other ad that I mentioned.
Geoff 47:01
Ah the other iconic ad?
Georgie 47:03
Yeah, you know this one. It's the Cadbury gorilla one.
Geoff 47:06
I don't know many Cadbury ads.
Georgie 47:09
No, come on.
Geoff 47:10
I should probably know it Cad...
Georgie 47:12
You know it.
Geoff 47:16
What's it called?
Georgie 47:18
Gorilla ad. No, none of those.
Geoff 47:21
Oh the gorilla ad.
Georgie 47:22
Yeah.
Geoff 47:23
Okay.
Georgie 47:27
The music is like
Geoff 47:28
Oh my god.
Georgie 47:29
Really important.
Geoff 47:32
It's like the, yeah, it's that song.
Georgie 47:37
The Phil Collins song.
Geoff 47:38
The Phil Collins song. Yeah, yeah. You only like ads when they use expensive music.
Georgie 47:45
Is it expensive though? I think it's just iconic.
Geoff 47:47
This stuff is like I know it's super iconic. So it must be really expensive to like purchase the rights to use in an ad.
Georgie 47:54
Yeah, I guess so. So for people who don't know this ad, there's a it's for it's for the chocolate company, Cadbury and and it starts with like, sort of like some close shots of a gorilla just him breathing heavily and it looks like he’s, almost gives you an impression that he's gonna like get angry or something like that. But then it's also you see it kind of pan out and you see he's like sitting in a drum kit just fairly relaxed. And in the background is playing, uh what is it? It's it's Phil Collins is what song is it?
Geoff 48:26
In The Air Tonight? I believe it’s called.
Georgie 48:28
In The Air Tonight. Yeah. And we all know I mean, if you know that the song you know that there's the iconic
Geoff 48:34
So he's, yeah, the gorilla is just preparing to play the drums solo part of In The Air Tonight.
Georgie 48:40
Yeah, and he gets right into it. And it's and it's just cool.
Geoff 48:45
Honestly, this has absolutely nothing to do with chocolate.
Georgie 48:49
I know but you're not gonna forget that it's for Cadbury, the gorilla ad.
Geoff 48:55
I mean, it's so many ads these days that I kind of like this but they have almost absolutely no relevance to the item that they're selling. It's almost it's almost a joke these days. You sit around and you go alright what ad is this for? And one of my friends got particularly particularly good at spotting out Telstra ads like the the telco telecom telco? The telco ad telco for Telstra. Yeah, I just don't understand like it would start with some kind of like calm situation and my friend would be like, this is this feels like a Telstra ad, and at the end it’s Telstra. How, what?
Georgie 49:37
I think they have that some of, some companies have a bit of a formula, but like you were saying, I mean, I dare say that some of the some of, some companies these days I don't think their advertising is is that memorable? Like I se, I remember the Cadbury gorilla one because it's, I don't know at the time it was something different. I remember that Toyota Hilux one because I don't know I guess it got you a little bit emotionally invested. Well, but I think like anything recent I probably I mean I also don't watch TV these days. So.
Geoff 50:10
That's true.
Georgie 50:10
I feel like ads have gone downhill possibly.
Geoff 50:14
Yeah, I mean with the with the bigger ones like the Telstra ads. They do have a formula to them but you could never remember a specific one of them.
Georgie 50:25
Exactly.
Geoff 50:26
You'll always you'll recognise it when it comes up but you're not like on the toilet or something, and all of a sudden like du du du du and you think of the gorilla? Like drums on a Cadbury ad, or a Toyota Hilux going off the, off the side.
Georgie 50:41
Baby come back.
Geoff 50:41
Yeah. Or, or the you know, the food company with Snoop Dogg? You remember those things suddenly in the middle of like a shower, or on the toilet, but you never remember a Telstra ad, you go that one time someone lifted a phone, or that girl who's sleeping in bed with her iPad or something? Just what?
Georgie 51:06
Yes
Geoff 51:07
It’s nothing.
Georgie 51:07
I think that might be because of the product that they're selling. It's like technology. It's like, and I think Apple ads are like this too. We don't always remember the Apple ads, I think remember a few of them. But they they're more about like a mood, I guess, rather than rather than just having this iconic thing that people will remember.
Geoff 51:29
I get I always remember this ad but I can never remember what it's called that. Yeah, this one. The Big Enough.
Georgie 51:36
Oh, before before you. I actually, I, the guy in it, Alex Cameron. I've seen him live. And I actually heard this song. I think the day came out because I was like kind of a fan, I think? Not really kind of a fan. But I was just sort of following the guy's work and people made fun of this Big Enough song with Kirin J Callinan and Jimmy Barnes because of Jimmy Barnes screaming in the background and doing, I think it's an iconic Jimmy Barnes sort of thing
Geoff 52:05
It is an iconic.
Georgie 52:06
Country rock right? Yeah, it's his iconic yell, yell or whatever. People who don't know Jimmy Barnes. He's an Australian singer, iconic Australian singer and people gave him shit for this the song where he cam– does a cameo in it or is featured in it, or the, I don't know, even credited as one of them. Because all he really does in it is do this.
Geoff 52:28
Yeah, he just does his iconic yell in the background this entire time.
Georgie 52:32
It's at the end towards the end of the song and it gets pretty epic. And he got memed big time.
Geoff 52:40
Oh, it's not even an ad. It's an actual song. It's actually a song song. Okay, I thought it was an ad for something like beer.
Georgie 52:47
Are you for real?
Geoff 52:47
Like Carlton Draught or something.
Georgie 52:49
Yeah, yeah. He got memed. And you might recognise the meme by, there's like a sort of, what do you call it, like a panoramic view of some mountains. And there's a man with a cowboy hat yelling in the sky, like, looks a bit like God or whatever. And sometimes he's been replaced with, like,
Geoff 53:11
Ahh thre’s some lasers coming out of his mouth.
Georgie 53:13
Yeah. Yeah, exactly. I have to admit, though, even though this is an absolutely bizarre thing, the song itself is actually pretty catchy. And I actually wouldn't really, I don't have much to fault about it.
Geoff 53:28
Yeah, I think it's a like a pretty Australian music video. If there ever was one. That would probably be it. But the only other iconic ad I would think of is, I think it's a Qantas ad. Yeah, for the for the flight company, Qantas. I Still Call Australia Home, I think.
Georgie 53:55
I actually watched this the other day.
Geoff 53:58
Oh, it's 1998 but it's one of those. It's one of those things where Qantas made such a good song that everyone thinks that the song should be our national anthem.
Georgie 54:08
But, it's I don't think that it's their song. I think they used the song.
Geoff 54:12
Oh, you think...
Georgie 54:13
They just pop – yeah, they popularised, I think they just popularised it.
Geoff 54:15
Popularised it, Australia home. But yeah, this was probably this is probably the iconic ad for me like this, the song itself is quite iconic. The, oh, fun fact though. One of my friends was actually going to –
Georgie 54:34
Oh there you go, so I Still Call Australia Home, Peter Allen. Sung by Peter Allen. Yeah.
Geoff 54:39
Yeah.
Georgie 54:39
He was Australian, he, I think he's passed away now. He was an Australian?
Geoff 54:44
Yeah. Yeah, one of my friends was actually going to be part of that choir. Like they were going to be part of the choir.
Georgie 54:52
Back in, back in 98?
Geoff 54:54
I guess so. 98? Yeah. When they were like like six or seven because I think it's it's all like children and yeah, it's all children. Oh my god, I was pretty cool. You were almost a superstar. Not that any of these kids in this song became superstars that we know of. Was Guy Sebastian in this?
Georgie 55:18
Oh, it'd be funny if he was.
Geoff 55:20
As a kid, put this on the resume. I was uh, kid 52 in the Qantas ad, 1998.
Georgie 55:29
Wait are there 52? It looks like they actually, is it the same small small, the same
Geoff 55:33
Not that many
Georgie 55:33
Small group of kids like, and they will just all in different places. So it's actually not that many
Geoff 55:38
It's not that many. I think it was like a class. It's like a class of like, 25 to 30.
Georgie 55:43
I'm sure we could read into the history as to like, whether they had to pick these children or they just chose like.
Geoff 55:49
It's, it's the Australian Girls and National Boys Choir. Yeah.
Georgie 55:53
Ah okay. All right. Well, I don't know how they operate. But yeah, that's cool.
Geoff 55:58
It's kind of cool. The it’s quite iconic you know, it's iconic. The ending. The ending to our podcasts.
Georgie 56:08
Yes. So yeah. Let us know what your favourite advertisements are. And maybe your least favorite advertisements.
Geoff 56:18
If you've ever been tricked by advertising, by your own greed, or perceived ones. Let us know if you bought anything that didn't work out.
Georgie 56:29
Or if you were, I guess, an ad actually worked for you and was convincing, and you actually liked the product? That'll be interesting to hear about as well.
Geoff 56:38
Yeah, like my backpack, a whole episode on my backpack.
Georgie 56:42
But yeah, you'll find us on all the big ones, Apple Podcasts, Spotify, and the big advertisement that you can't get out of your head.
Geoff 56:56
Billboards ah they're called billboards aren’t they, big billboards. And you can follow us on @toastroastpod on Instagram and Twitter, mostly Twitter for now, because we're still failing at Instagram. And that's about it. Oh, and new episodes every Monday.
Georgie 57:15
So we'll see you next week.
Geoff 57:16
See you next week.
Georgie 57:17
Bye.